Carvel Brand Identity
To turn ice cream into a joyful, creative, and kawaii adventure, transforming every Carvel visit into a playful collectible world of characters and imagination.
Role
Brand Designer
Timeline
4 Months
Problem
Carvel’s in-store experience and brand identity isn’t fully engaging or fun enough to leave a lasting impact. The experience feels dull, making it hard for customers to feel joy, connect with the brand, or stand out in their minds.
Solution
Introduce a cute, playful brand identity with collectible characters tied to flavors. From cards and stickers to pillows and other merchandise, these whimsical touches create a joyful, imaginative experience that lets people reconnect with their childhood side while enjoying Carvel’s flavors.
Tools
Figma Illustrator
Takeways + Next Steps
Resulting in collectible items with lasting impressions for the brand and in store experience. I learned how visual identity and influence perception, goals, and emotions.
I would also like to create new flavor for like valentines day and name them and new taste to bring more designs to packaging.